EDEN ELECTRICAL BRAND IDENTITY
Creating a point of difference for an independent electrical company through branding.
The Business:
Eden Electrical is a small, independent electrical company based in Canberra.
When Jason started his own business, he wanted to emphasise a personal touch, high-end quality, and attention to detail often left wanting by big commercial companies.
BRAND IDENTITY
The outcomes offer a stark difference from typical clichéd and impersonal construction company branding.
Branding suggests Eden Electrical is the perfect choice to help create and power a beautiful home.
The organic logomark imagery and colour scheme provide a sense of warmth and trustworthiness. They also nod to the company’s Australian identity whilst also suggesting expertise, as eucalyptus leaves and gum nuts resemble a lightning bolt and screws.
Excerpts from brand identity guidelines document.
