Logos, Branding and Identity
Logo and identity design showcase spanning commissioned projects, university courses, and volunteer work for organisations. Adobe Illustrator was the primary software used.
Australian NeuroFeedback Institute Logo Redesign
Volunteer Work, 2021.
ANFI is an organisation working in trauma recovery using neurofeedback, biofeedback and traditional therapeutic approaches with a particular focus on refugee children.
The brief was to soften the logo and give it a more human approachability, whilst keeping the iconography of the brain connections. Inviting and playful colours were chosen to avoid overly clinical or triggering connotations. Several iterations were offered.
The final designs were not implemented due to budgeting and timing constraints.
Original Logo:
Campaign Identity
University Project, 2020.
‘Choose Local’ is a hypothetical campaign encouraging individuals to invest in their local areas by supporting small businesses and promoting community.
The task involved development of a brand identity, including logo alternatives, type faces and colour palettes, as well as localised variations.
Collateral outputs such as posters, stickers and social media assets are shown.
Australia Latin America Emerging Leaders Dialogue Logo Redesign
Volunteer work, 2021.
ALELD is a not-for-profit organisation that strengthens the relationship between Australia and Latin America. They facilitate collaboration between governments, institutions, and the private sector by building partnerships, sharing knowledge, and promoting cultural exchange.
My work with them involved fortnightly zoom meetings with the communications team. Projects included their logo, creating a fresh brand identity and usage guidelines, and producing branded assets for social media and presentation templates.
Original Logo:
