ELSEWHERE FESTIVAL BRANDING
WORK IN PROGRESS
Independent Project, 2025
CONCEPT
‘Elsewhere’ is a mid-scale, two-day outdoor music festival hosted in the Moruya Hinterlands of NSW, Australia. It’s an opportunity to escape to an ephemeral world that champions community, exploration of sound, and reconnection with nature. Attendees are immersed in the unique beauty of the remote setting whilst enjoying world-class music from a collection of Australian and international DJ acts.
AI TOOLS
After designs were created in Illustrator and Indesign, product placement scenes were generated with Midjourney and Adobe Firefly.
Mockups were finalised with Photoshop.
THE ICON
The icon refers to the open-air setting of the festival and the unique experience of dancing under the stars.
It’s also the same cross shape found on eucalyptus gum nuts. This reinforces Elsewhere’s core ethos of immersion in and appreciation of Australian nature.
